Picnic Max Verstappen

11162020 This was decided by the Amsterdam Court of Appeal on 2 June 2020 in the case between Max Verstappen and Picnic.

Picnic max verstappen. Picnic said in a statement. Court agreed with Max and sentenced Picnic to total damages of 150000. This was aimed ludically at an advertising campaign that Verstappen did for supermarket Jumbo in which he performed similar actions.

One day after the launch of the Jumbo ad Picnic posted an ad on its Facebook page in which it used a Verstappen lookalike. For that reason Max started legal proceedings against this use. In Jumbos ad Verstappen delivered groceries to a home in his Formula 1 car.

There was no infringement of portrait right as the actor was clearly not Verstappen himself and the video was a parody of an advertisement Verstappen did for. Picnic hoeft geen schadevergoeding te betalen aan Max Verstappen zo bepaalde het gerechtshof Amsterdam 2 juni jongstleden. The case concerns - in the words of the Court of Appeal - a short film in which both the appearance and clothing of the main person acting in it and the scenario refer to the performance of Verstappen in advertising films for.

As soon as we heard that Max did not like it we took the video offline that same day. On September 28th of last year the online supermarket startup Picnic posted a little video on their Facebook page in which an actor that strongly resembled Max Verstappen delivered groceries for the company. As an introduction of the brand Picnic the company launched a viral parody of the Jumbo commercials featuring Max Verstappen.

962017 En hieronder de parodie van Picnic met een Max Verstappen look-a-like. 6182018 The Amsterdam District Court recently allowed a substantial damages claim following Dutch grocery delivery start-up Picnics unlawful use of a lookalike of the famous Formula 1 driver Max Verstappen. Online supermarket Picnic must pay Formula 1 driver Max Verstappen compensation of 150 thousand euros for using a lookalike of the F1 driver in an online video.

Celebrities popularity can be monetized. 1032017 Recently the Amsterdam court ruled that Picnics online supermarket use of Max Verstappens lookalike in one of her commercials infringes the Formula 1 drivers portrait. This case clarifies that a persons right to control the use of their image cannot be violated easily.